An effective logo (and brand) is based on a strong and clever idea, capturing the essence of the brand in the icon. Creating a logo is a challenging, yet stimulating task. Effects and finish can be used, but it all falls flat unless there’s a strong idea used as foundation for the identity.
I’ve worked on a lot of projects designing visual identities for a wide range of clients, everything from law firms to psy trance dj’s. Some of them have been remakes and updates of existing brands, and others have been created from scratch.