Skiing is a feeling. It’s happiness, harmony and adrenaline. The aim of Elevated was to tell the stories of skiing, by skiers, using bold imagery and typography, supported by a clean, structured layout. The aim of the logo+name was to capture the essence of the publication in one simple icon. By transforming the ”VA” into a silhuette of a mountain this was achieved. Hidden in the negative space of the ”A” is an arrow pointing upwards, suggesting elevation.